Crooked Seamz

Crooked Seamz is an Etsy shop that sells handmade quilts created with upcycled denim, stuffed toys of whales (and maybe other endangered animals in the future), and more home decor items. The purpose of this new branding was reaching both women and men; the ideal customer finds value in uniqueness, cares about the environment and has strong family bonds. The owner wanted to have a purpose behind every choice of color and typeface and to achieve a cohesive look through all her channels and activity.


Crooked Seamz Branding project by Elena Sánchez · | Logo concept and developing, logo versions, color palette, typefaces, pattern and social media profile pics and banners.